Hey, did you know Valentine’s Day is tomorrow? I didn’t, which tells you just about how much I value the holiday! So I’ve got a couple of things to do quick reviews on before I hit the holiday deadline and these new V-Day treats become obsolete!

“Cupcake Kisses” isn’t an overtly Valentine’s Day-sounding name, but everything about the packaging tells you that you should be eating them in February. We’ve got pink overload, and hearts everywhere. Did you catch that those trees in the background are upside-down hearts? It’s a small but effective decoration on this otherwise sparsely-designed bag.

More hearts on the inside, and the flag says “CUPCAKE” instead of the usual “KISSES”. Interestingly, these are actually “white cookie cupcake” flavored Kisses. What is a white cookie cupcake? Your guess is as good as mine, but it just looks like bakery word salad to me.

The candies themselves look like an albino kid got the chicken pox, but when you cut them open they get a lot more fun! Little pink balls of cookie await your mouth as you chomp on them, evoking the exact texture of Hershey’s Cookies ‘n’ Creme, but instead of chocolate balls, these pink guys seem to be nothing-flavored. Sugar-flavored? The whole shebang just tastes like Hershey’s white chocolate with some extra sugar thrown in.

Hershey’s Cupcake Kisses don’t taste like cupcakes, but the crunchy balls inside do have a cookie-like texture. There’s an essential flavor failure here, but I feel like that’s not really what we’re here for. We’re here for a fun Valentine’s-themed candy, and on that front these Kisses succeed. Biting into one and seeing fun pink crunchies is better than eating a conversation heart, that’s for sure.

What irritates me the most is that they could have made the pink crunchies raspberry or strawberry-flavored, and then they would have had a truly unique Hershey’s Kisses flavor. But they just went the decorative route and slapped “cookie cupcake” on there. So I guess I basically just contradicted the previous paragraph in saying they weren’t a failure.

But at least they’re still kinda fun!

Hershey’s Cupcake Kisses

• Score: 2.5 out of 5 albino kids with chicken pox
• Price: $3.59
• Size: 10 oz. bag
• Purchased at: Target
• Nutritional Quirk: Nothing weird here, guys. It’s all just sugar.