Pop-Tarts didn’t just put out Pumpkin Pie as a seasonal offering – they also created Choc-o-Lantern Frosted Chocolate Fudge! Okay, so it’s not a new flavor – Pop-Tarts already has a chocolate fudge toaster pastry – but this one has orange frosting and bat and ghost sprinkles! Other companies should take note – all you have to do to get love and adoration from Halloween fans is turn your product orange and black (or a vague approximation of black) and toss on some sprinkles and you’ve got it.
“Choc-o-Lantern” is a little weak, especially considering there’s nothing pumpkin-shaped on the actual Pop-Tarts, but they threw a picture of a chocolate pumpkin on the box to make it more acceptable. As with many re-purposed holiday foodstuffs, it’s the appearance that makes the product. Pop-Tarts delivers on the box, with spoooooky trees, bats, and little cartoon eyes that look suitably frightened by the toaster pastries. There’s also a splattering of slime in the corner, telling you the quantity of toaster pastries because, hey. Slime. Halloween!
The fun continues on the back of the box. Pop-Tarts urges you to “dig” into their “graveyard”! Halloween is the one holiday that I accept, even welcome, cheesy puns. The graveyard consists mainly of an unhealthy amount of chocolate pudding, some candy corn, and some Pop-Tarts, but I like the setup. I especially like the ghost lollipop in the background, frowning very emphatically and making an “I dunno, whaddaya gonna do?” gesture with his ghost arms. I assume he is unhappy with the pudding graveyard and also making the hands-up shrugging gesture to show that he takes no responsibility for its creation. I don’t blame you, ghost lollipop. I blame the obviously shitfaced Jack-o-Lantern candy bowl behind you.
I love Ghost Lollipop and Shitfaced Jack-o-Lantern Candy Bowl, but my heart really belongs to Seriously Bored and Somewhat Indignant Vampire Toaster. He resides on Pop-Tart’s website, and his facial expression seriously contradicts the assertion that the fact he is delivering to you is “super fun”. While I find the fact useless, since I will never plant a pumpkin, I think Vampire Toaster is being a little melodramatic. You have a job to do, Vampire Toaster, and you’re doing it. Try to muster up a little enthusiasm. After all, you are a toaster AND a vampire, and while that makes you the coolest toaster ever, you’re still not above dispensing pumpkin-growing facts.
My Choc-o-Lantern Pop-Tarts didn’t exactly have the plentiful and uniformly-arranged bat and ghost sprinkles like the ones on the box, but we all know that marketing doesn’t equal reality. I was just happy that some of them slightly resembled bats and ghosts and weren’t just black and white blobs. The orange frosting was sufficiently bright and seasonal. As for the taste, I was surprised to find I rather enjoyed them. I’m not a big chocolate fan, but the fudge filling was quite acceptably fudgy and rich, especially decadent when warm. It made me wish I had a glass of eggnog and it was about 30 degrees cooler outside.
I also found the chocolate pastry to be softer than other Pop-Tarts I’ve had. Usually, the edges are hard, and I would just nibble them to the edges of the filling and throw the rest away. These were soft all the way through, and tasted very similar to chocolate graham crackers. The icing and the sprinkles added a little extra crunch and sweetness.
Once again, Pop-Tarts Limited Edition Choc-o-Lantern Frosted Chocolate Fudge is just an already-existing flavor with a bit of Halloween flair, but that doesn’t mean it doesn’t rock. The warm fudge is like comfort food, the soft pastry reminds me of chocolate graham crackers from my childhood, and the bright orange frosting and admittedly haphazard sprinkles complete the Halloween package. After eating just one, I feel like I’ve gotten my chocolate fix for the next three months, but I think chocolate and Halloween lovers alike will enjoy these Pop-Tarts.
- Score: 4 out of 5 bored vampire toasters
- Price: $2.69
- Size: 22 oz. box containing 12 toaster pastries
- Purchased at: Target
- Nutritional Quirks: One pastry contains 10% of seven different vitamins and minerals. I now consider Pop-Tarts health food.