Fritos Tapatío-Flavored Corn Chips

I love Tapatío. It is my go-to hot sauce for just about everything. I put it on pizza, I put it in ramen, I adorn macaroni and cheese with it. I also just realized I have the diet of a poor college student. Just kidding, I realized that years ago.

Let’s not lose sight, here.Tapatío! Now in powdered chip form! When I saw these Fritos at my local convenience store I did the Happy Snack Dance. I was so overzealous that I failed to notice that there are also Tapatío-flavored Doritos and Ruffles, too. The cashier behind the counter kindly pointed this fact out to me, but I wasn’t about to go back and hunt for the other two, because that would make me look weird and would also piss off the person behind me. So you get Fritos, and that’s all you get. I don’t need all three anyway; just take whatever I say about the Tapatío powder and pretend it’s on a tortilla chip, then on a potato chip. Done! Easiest review ever.

Actually, I just read Snack Chat and my previous sentence is completely inaccurate. The Doritos have a Nacho Cheese base and the Ruffles “include a touch of lime juice”. I still feel I made the right choice, even if it was accidental, because the Fritos version appear to be purely Tapatío, so I’ll be able to judge more accurately if they have captured the true essence of the hot sauce. Plus, these are Frito Flavor Twists (although not labeled as such), and I’ve somehow managed to have never had this particular iteration of Fritos, so it will be a learning experience for all of us.

 

Fritos and Tapatío 'bout to get freaky!

If you’ve never had this hot sauce, I’ll let Snack Chat break it down: “For those that aren’t familiar, Tapatío hot sauce has been around since the early 1970s. It started as a part-time venture for founder Luis Saavedra, Sr. who made batches of hot sauce in his family home, selling the finished bottles to local Los Angeles markets. Despite its humble beginning, Tapatío hot sauce eventually caught on and is now a staple in homes and restaurants across the country.”

As Tapatío Fritos are part of the Sabritas line, everything’s in Spanish. There’s some English as well, like in the Nutritional Information section, but some things are only in Spanish, like on the back of the bag pictured above. According to Google Translate, “¡Ya llegó!” means “Has arrived!”. “Dile hola a” I can handle myself with my two years of basic Spanish; that means “Say hello to”. “Has arrived!” isn’t exactly the kind of statement I would tack an exclamation point onto, but hey, certain things get lost in translation.

 

Upon opening the bag, I was greeted with the smell of…enchiladas? Bizarre, but true. Like corn tortillas with a saucy, spicy smell. The twists definitely didn’t taste like enchiladas, though. Tapatío Fritos definitely bring the heat of the hot sauce; one of the things I like so much about it is that it’s spicy and has a good level of heat, but not so much heat that your taste buds burn out and you’re sweating and dying for a glass of milk. It’s the perfect level of heat for me. These chips had that same level of heat, with an afterburn that’s pleasant, not painful.

Another distinctive feature of Tapatío is the aftertaste. Perhaps it’s the combination of red peppers and garlic, or the always-vague “spices”, but it has a taste that differs from other hot sauces. Fritos got part of it; there’s a little garlic in there with the lingering heat. It seemed like there was a little something missing, though. Looking at the ingredients, “Tapatío seasoning” is listed, which captures all of the elements of Tapatío sauce except the red peppers, which is one of the key ingredients. This may be what keeps Tapatío Fritos from tasting 100% Tapatío.

All in all, I think Fritos Tapatío-Flavored Corn Chips succeeded in being tasty and came very close to capturing the essence of Tapatío. The heat level was just right and the touch of garlic was thoughtful. The only thing holding Fritos back from truly making a Tapatío chip was a certain flavor missing from the aftertaste, which may have been because they didn’t include red peppers in the equation. That said, I think Fritos did a good job in staying true to Tapatío’s flavor, instead of just creating another heat-based chip.

  • Score: 4 out of 5 ¡Ya llegós!
  • Price: 99 cents
  • Size: 2 7/8 oz. bag
  • Purchased at: Circle K #2821
  • Nutritional Quirks: No red peppers in the chips, even though it’s one of the main ingredients in Tapatío.

5 thoughts on “Fritos Tapatío-Flavored Corn Chips”

  1. Love the review. I am a huge fan of the flavor twists, but we just don’t have this flavor here in SW VA. Perhaps soon. They used to make TexMex flavored Flavor Twists, but I haven’t seen those in ages. Sadface 🙁

  2. Awww. I’ve never even heard of TexMex Flavor Twists. Unfortunately, the Tapatio line is associated with Sabritas, which seems to be targeting the Mexican markets, so you may just be in the wrong geographical location to find them.

  3. Yeah, the TexMex were great, but they ditched them to keep the Honey Barbeque. I’m not a huge fan of the barbeque. I also fondly remember the cheddar ranch flavor twists, which were phenomenally addictive.

  4. I just wanted to tell you that I LAUGHED MY ASS OFF when I read the phrase “salt vampire.” As one myself, it’s nice to have a name for those of us who don’t have a sweet tooth.

    I got it published it on Urban Dictionary, but I did attribute it to you. Thanks for a great site.

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