Happy Halloween! I celebrated the holiday in 2010 with a bowl of Boo Berry cereal. Having had a taste of the General Mills breakfast monsters, I was thrilled to hear that this year, they’re bringing back two retirees: Fruity Yummy Mummy and Frute Brute!
According to Wikipedia, Yummy Mummy has been trapped in his sarcophagus for 20 years and Frute Brute has been in hibernation for 29 years.
In addition to this, they also brought back the retro box designs. Oh, those marketers. They know nostalgia brings in the money.
Fruity Yummy Mummy Cereal
Gotta love the insanely clashing colors on this box. Of course, if you want to get kids to start screaming at their parents that they will die unless they get some Fruity Yummy Mummy cereal, that’s the way to go.
Yummy Mummy is super psyched about his cereal. He also appears to have been wrapped in purple, pink and yellow ribbon by someone on their first day of training at the gift-wrapping station at JCPenney’s.
I guess the full name of this cereal is General Mills Fruity Yummy Mummy Artificial Orange Cream Flavor Frosted Cereal with Spooky-Fun Marshmallows With…MONSTER MALLOWS.
That is a lot of words, some of them redundant. Of course, the MONSTER MALLOWS are the important part, here. MALLOWS shaped like MONSTERS! Sold and sold.
Like any good kids’ cereal, there’s a little trivia quiz on the side panel of the box, including such questions as, “Finish this monster catch phrase, ‘Fruity Yummy Mummy makes your tummy…”
The answer is, “Go yummy”.
Okay, that’s kind of weak.
I do like question #5 though: “Which of these mail-in premiums was not offered with monster cereals – glow candles, monster ink stampers or a monster mansion?”
The answer is “glow candles”, and now I want a time machine to go back and get some monster ink stampers and a monster mansion. Those sound fucking awesome.
Although this cereal is “orange cream flavor”, and also “mummy”-themed, we seem to have orange AND red cereal pieces that look much more like ghosts than mummies.
And as for the pink, yellow, purple and orange mallows? I have no idea what they are. My first thought was Frankenstein’s Monster head, but I guess maybe they could be the mummies? Heck, why not.
I’ve been carefully ignoring the flavor of Fruity Yummy Mummy Cereal because the idea of orange cream-flavored cereal scares me, and let’s face it – the packaging is awesome and the actual taste of the cereal is secondary. I could frame the unopened box, hang it on my wall, and be happy.
But I guess I’m supposed to talk about the food, so fine.
I found the flavor a little off-putting at first, but it quickly grew on me. Yummy Mummy really does taste like artificial frosted orange cream, instead of just artificial orange. This is Mr. Mummy’s saving grace. I’m pretty sure I would have hated it if it just tasted like orange Runts.
The MONSTER MALLOWS have that great instantly-dissolving sugar taste common in so many cereal mallows, but only when eaten dry. Once you add milk, their taste and texture disappears almost immediately. Luckily, the ghost…mummies hold a good crunch.
I also didn’t hate the leftover cereal milk – an important aspect of all cereals. I think the milk really helped to make the whole thing taste like a 50/50 bar, and nowhere was this more prominent than in the orange-tinged leftover milk.
I can’t honestly say that I’d like to eat Fruity Yummy Mummy Cereal every day – while it wasn’t the total disaster I thought it would be, there are a lot of other cereal flavors out there that I prefer over orange cream. But when you take in the whole package, I think most kids would enjoy a bowl of ghosts and mummy heads on a fine Halloween morning.
Frute Brute likes to keep it simple. He’s just an ordinary werewolf brute, happy to eat his frute cereal. To be more specific, his Artificial Cherry Flavor Frosted Cereal with Spooky-Fun Marshmallows.
Wait, why does Yummy Mummy get MONSTER MALLOWS and Frute Brute only gets the regularly-fonted Spooky-Fun Marshmallows? Frute Brute needs to stop eating cereal and start tearin’ up a certain gift-wrapped mummy using his sharp orange claws.
Nice overalls, Frute Brute. Those clashing stripes look like they belong on an old Geocities site, which truly is terrifying. Then again, he has been gone for 29 years. Wait until he hears what the Internet has done with cats!
Like Yummy Mummy, Frute Brute has a trivia quiz on his box. “What was Frute Brute’s original catch phrase?”
“The Howling Good Taste of Frute.” I enjoy both the pun and the commitment to using the non-word “frute”.
Brutsie’s #5 question is much like the Mumsters: “Which of these mail-in premiums was not offered with monster cereals – bubble bath, bike safety flag or laboratory kit?”
The answer is “laboratory kit”, which makes me sad, because that would have gone great with my monster mansion. However, it does delight me to the bottom of my black heart that, at some point in time, you could get General Mills Monster Cereal Bubble Bath. I am trying so hard right now to finish this review and not go trolling on eBay.
Okay, there’s no real way I can find to connect Brute to his cereal shapes. He’s rocking both the Pac-Man ghost cereal shapes and the “is that a skull?”-shaped marshmallows that Yummy Mummy had. Even the colors are barely different. Throw me a fang-shaped marshmallow or something.
I thought I would hate Yummy Mummy’s orange cream cereal, but once it actually turned out to be not repulsive, I was less nervous about Frute Brute. It turns out I was lulled into a false sense of security.
Okay, so it wasn’t that bad. The sadly-not-MONSTER MALLOWS had the same qualities as the Mummy’s mallows, in that they were great dry but disappeared when milk was applied.
The ghosties were crunchy, but the cherry flavor just didn’t work very well as a cereal. It didn’t have that cough medicine taste that can plague cherry candy, but it was just a little bit unsettling. I would have bet that I’d like cherry over orange, but this time, that was not the case.
Frute Brute seems to be pretty into it, though. Whatever makes him happy.
Oh, and on the back of both cereal boxes, there’s a whole cartoon story to entertain you while you eat!
Love love love it. Love the story, love the drawing, and most of all, love the Halloween puns. I love you, General Mills Monsters.
General Mills Fruity Yummy Mummy Cereal and Frute Brute Cereal
- Score (Fruity Yummy Mummy): 3 out of 5 gift-wrapped mummies
- Score (Frute Brute): 2 out of 5 overalls that would make Fruit Stripe gum proud
- Price: $2.50 each
- Size: 9.6 oz. box
- Purchased at: Target
- Nutritional Quirks: Contains no actual dessicated corpse or werewolf hair