For reasons unbeknownst to me, new Halloween items started showing up unusually early this year. For example, The Impulsive Buy reviewed Brach’s S’mores Candy Corn back in August.
Now, don’t get me wrong, if there’s any holiday I like to stretch out, it’s Halloween. I’d rather see witches and ghouls in August than Santas and ornaments in October. Which, sadly, is a thing I do see.
Amazingly, this is my first Halloween review. Normally, I’d call this absolutely unacceptable, but I’ve been a little busy with personal life stuff. I guess the best way to kick things off is with candy corn, the most iconic of all Halloween treats.
Except for the fact that candy corn sucks, and this is S’mores-flavored candy corn.
If you’re going to buy a bag of candy corn, dare I say it’s probably going to be Brach’s. You’ve already established yourself as the go-to candy corn; there’s no need to branch out. Brach out? No.
But stop they have not, and so we have these. I guess it could have been worse; at least S’mores are a treat generally associated with the autumn season.
In case you had a sad childhood, let me quickly explain what S’mores are: fire-roasted or otherwise heated marshmallows and pieces of a chocolate candy bar sandwiched between two pieces of graham crackers. If you do it right, the marshmallow melts the chocolate, leaving you with a messy, delicious, sugar-filled treat.
As you can see, Brach’s went all-out with the packaging. A few autumn leaves and a picture of a S’mores sandwich. Boo. I say that both with Halloween sarcasm and as a reprimand to Brach’s for not trying harder.
Well, at least they tied the colors together as best they could – brown base for chocolate, white middle for marshmallow, and an orange tip which kinda-sorta represents the color of graham crackers.
Unfortunately, the brown coloring bleeds onto the white, resulting, oddly, in a pink hue. Perhaps that’s meant to represent the Pepto Bismol you’ll be drinking after eating too many actual S’mores.
So how does this candy corn stack up to tasting like an actual S’mores? (Is the singular of S’mores “S’more”? I don’t really care enough to look it up.)
The answer, both simply and accurately, is no. The base does taste like very artificial chocolate, but the similarities end there. The rest tastes like a candy corn. If I close my eyes and imagine real hard, I feel like I can taste a little graham cracker flavoring, but that might just be wishful thinking, like hoping to score that full-sized candy bar when you go out trick-or-treating.
What these candy corns really taste like are Indian Corn, which is found in Brach’s Autumn Mix.
It took me quite a while to even find a good example of these, because I have thought since I was a kid that these were called Witch’s Teeth. Google basically slapped me in the face and told me I was making up words. My childhood was a lie.
Mind-blowing revelations aside, Brach’s S’mores Candy Corn is basically Brach’s Indian Corn with the tip and middle colors reversed and a ghostly wisp of graham cracker flavor. Given, I think Tootsie Roll-ish candy corn is better than regular candy corn, but it’s not exactly a tremendous upgrade, and the fact of the matter is that they still taste very little like S’mores.
I guess I’ll give points to Brach’s for trying to put a new spin on an old classic, but now I’m taking away those points for basically re-branding their already-existing Indian Corn.
You know what, fuck you Internet, they’re Witch’s Teeth. I don’t care what you say.
Brach’s S’mores Candy Corn
- Score: 1.5 out of 5 – you guessed it – Witch’s Teeth
- Price: $2.69
- Size: 19 oz bag
- Purchased at: Target
- Nutritional Quirks: Contains no corn.