Tag Archives: Frito-Lay

News: Frito-Lay Introduces Limited Edition Retro Throwback Product Bags; Apparently Wants to Keep It a National Secret

Limited edition retro…throwback Ruffles and Cheetos! Have your nostalgia sensors gone wild yet? Are you ready to go out there and find these chips RIGHT NOW so you can pretend it’s…uh, whatever year these bags are meant to imitate?

I would love to tell you that year. Or anything else about these chips. The Internet seems completely devoid of information about their existence, minus this Flickr picture I found that showcases all the other retro brands I didn’t find; namely, Cheetos Puffs, Rold Gold Pretzel Rods and King Size Fritos. The photo also includes Taco Doritos, but I already reviewed those.

So this news post is sadly deprived of news, beyond the fact that I can tell you they exist. I can also tell you that I expected the chips to contain identical ingredients to a regular bag of Ruffles or Cheetos. The chips looked exactly the same as modern Ruffles and Cheetos. Going off of Frito-Lay’s website, the Ruffles contained the exact same and amount of ingredients as regular Ruffles.

The Cheetos are a little more interesting, however. I could taste no difference between retro and regular Cheetos, but the ingredients do appear different. Retro Cheetos use vegetable oil, while “contemporary” Cheetos use corn and/or sunflower oil. Retro Cheetos include cheddar cheese seasoning and cheddar cheese, while the regular Cheetos just have the latter. And finally, retro Cheetos list salt as the last ingredient, where salt falls in the middle of the list on regular Cheetos. So there do seem to be some differences, even if my palate is apparently not refined enough to taste them.

The back of the Cheetos bag also has Chester Cheetah goin’ all Uncle Sam, and also says, “Here’s to over 60 years of great flavor”. So Cheetos is having an anniversary. What about the rest of the brands? Who knows, the Internet won’t tell me. It is all mystery. But I figured they should be thrown up on the Internet, if only to catalog their existence.