Tag Archives: retro

News: Frito-Lay Introduces Limited Edition Retro Throwback Product Bags; Apparently Wants to Keep It a National Secret

Limited edition retro…throwback Ruffles and Cheetos! Have your nostalgia sensors gone wild yet? Are you ready to go out there and find these chips RIGHT NOW so you can pretend it’s…uh, whatever year these bags are meant to imitate?

I would love to tell you that year. Or anything else about these chips. The Internet seems completely devoid of information about their existence, minus this Flickr picture I found that showcases all the other retro brands I didn’t find; namely, Cheetos Puffs, Rold Gold Pretzel Rods and King Size Fritos. The photo also includes Taco Doritos, but I already reviewed those.

So this news post is sadly deprived of news, beyond the fact that I can tell you they exist. I can also tell you that I expected the chips to contain identical ingredients to a regular bag of Ruffles or Cheetos. The chips looked exactly the same as modern Ruffles and Cheetos. Going off of Frito-Lay’s website, the Ruffles contained the exact same and amount of ingredients as regular Ruffles.

The Cheetos are a little more interesting, however. I could taste no difference between retro and regular Cheetos, but the ingredients do appear different. Retro Cheetos use vegetable oil, while “contemporary” Cheetos use corn and/or sunflower oil. Retro Cheetos include cheddar cheese seasoning and cheddar cheese, while the regular Cheetos just have the latter. And finally, retro Cheetos list salt as the last ingredient, where salt falls in the middle of the list on regular Cheetos. So there do seem to be some differences, even if my palate is apparently not refined enough to taste them.

The back of the Cheetos bag also has Chester Cheetah goin’ all Uncle Sam, and also says, “Here’s to over 60 years of great flavor”. So Cheetos is having an anniversary. What about the rest of the brands? Who knows, the Internet won’t tell me. It is all mystery. But I figured they should be thrown up on the Internet, if only to catalog their existence.

Limited Edition (No More!) Retro Doritos Taco Flavor Tortilla Chips

Confessions: Junk Food Betty Edition.

When I was around nine years old, I stole a pack of stickers from a Hallmark store. I don’t even remember what the stickers were; probably Teenage Mutant Ninja Turtles or something. I have never told anyone about this before.

Oh, shit, wait – that was the wrong confession! Oh well; I’m pretty sure the statute of limitations has run out on that crime. What I meant to confess is that I’ve been putting off reviewing these Retro Doritos Taco Flavor because I never had the original Doritos Taco Flavor. The best I can do is treat it like any other product I review, offering my opinion on the flavor and leaving it at that. But after I read the comments on The Impulsive Buy’s news announcement, I became even more intimidated. It seems those who actually ate the original Taco Doritos are rather polarized; some say it tastes just like the original, and some are OUTRAGED at the fact that it does not.

Of course, all taste is subjective. Since I can’t give a comparison, I’d like to ask any JFB readers who have eaten both the original and retro Taco Doritos to leave a comment telling me what you think about the two. Also feel free to tell me I got the flavor profile all wrong. You know, whatever.

With that out of the way, let’s take a small exploration into the history of Taco Doritos. Introduced in 1967, it was the second flavor of Doritos to ever hit the streets. The first was Toasted Corn. That’s a pretty prestigious position to be in. Taco went away at some point, not sure when. In the 1990s, there was a flavor called Taco Bell Taco Supreme, which was later just called Taco, and then there was a Zesty Taco flavor in the Collisions line, but then there was also the Late Night line that had Tacos at Midnight, which apparently did not taste-

You know what, I’m basing all of this information off of Wikipedia, which, of course, you can’t cite as a source in your book report, so just read this and try to sort it all out. Long story short: lots of different taco flavors in Doritos throughout the years.

No matter what they taste like, I’m tempted to empty the bag and frame it. Doritos got me on the packaging; as part of the Nostalgia Generation, whenever I see something like this bag, I think back to my childhood, when my worst problems were making sure I didn’t miss Saved by the Bell and nagging my dad to put air in the tires of my Huffy bike. Simpler times, simpler packaging. I love it.

I find the taste of the chips simpler, too. Again, I never had the original (that I can remember), but these Doritos have a nice, clean flavor profile. I’ve never had a taco that didn’t contain some kind of meat before, but these chips have no meat flavor whatsoever, and for that I am grateful. 1967 – simpler times, when people didn’t have to worry about things that weren’t meat tasting like meat.

What it does taste like, however, is Doritos Nacho Cheese with hints of onion, garlic, and maybe a little tomato. That’s it. No crazy extra stuff, no weird aftertaste I can’t quite explain. Just a nice cheese chip with some pleasant complimentary flavors.

Given, that’s not really what a taco tastes like, and it’s not exactly a mind-blowing flavor, but I don’t care. I still like them, and have been shoving them in my mouth for almost this entire review, so that says something. I wasn’t alive in 1967, but maybe this was a mind-blowing flavor back then. Either way, I think it’s a solid chip. And I would hug the retro bag if it didn’t mean crushing all the chips.

Update: Since it took me so long to write this, Doritos has announced in their Snack Chat that Retro Taco Doritos will stay around for good! Now I can hug my bag, because I can just go get another one!

Update the second: As of me putting the finishing touches on this post, there has been TREACHERY! If you read the Snack Chat link in the first update, you will see that I was correct in saying Taco was the second Doritos flavor ever, and that it debuted in 1967. A few days ago, when I started this post, The Wikipedia link I posted reflected this fact. But look what the Wikipedia article says as of 12:37pm MST, 2/28/11: “The first flavor of Doritos was Toasted Corn followed by Nacho Cheese (known for a time as Nacho Cheesier) flavor was released in 1972 while Cool Ranch (known for a time as Cooler Ranch) flavor was released in 1986.”

THIS IS NOT TRUE! DO NOT BELIEVE WIKIPEDIA! BELIEVE SNACK CHAT! Just more proof that on Wikipedia, “any jackass could have written that”. And this is why Wikipedia isn’t allowed as a citation for book reports! Or my website, apparently!

  • Score: 4 out of 5 sombreros
  • Price: $3.29
  • Size: 12 oz. bag
  • Purchased at: Fry’s Foods
  • Nutritional Quirks: Despite being taco flavored, Doritos Taco does not taste like meat.  GOOD.