Jones Soda loves making wacky holiday-themed sodas. Their most famous offering is probably the Thanksgiving pack, wherein they attempt to make you hate the holiday forever and throw up on your mother’s special-occasion tablecloth by turning Thanksgiving classics into soda flavors. I encourage you to read X-Entertainment’s review of the very first Thanksgiving pack, way back in 2004.
Spurned on by their popularity and America’s masochistic palate, Jones started to release other limited edition sodas, and Halloween inevitably had to get its due. Here are this year’s victims:
I chose Buried Pomegranate, since I already experienced the other three flavors (Candy Corn, Lemon Drop Dead and Spooookiwi) in various iterations in past years, and as an added bonus, Buried Pomegranate gives me an excuse to rant about the popularity of pomegranates. Everything is pomegranate now, and everything pomegranate is usually overpriced. I don’t want a pomegranate martini. I don’t need pomegranate in my iced tea. To be honest, I resisted trying anything pomegranate-flavored for years, choosing to believe that it tasted like hobo breath and that anyone who liked it was just trying to be hip and bourgeoisie. About a year ago, I gave in and bought a tiny four-dollar bottle of POM juice. Turns out, pomegranate juice is pretty delicious. Fuck.
My outrage at the pomegranate’s social status aside, let’s check out this soda. The cans come in packs of four, and they are adorably pint-sized, which has me clapping my hands like an autistic child already. Unlike the rest of you fatties, I haven’t built up the tolerance to sugar and/or high-fructose corn syrup that allows you to suck down a 64-ounce Big Gulp in one sitting, so these mini cans are just right. Besides, let’s be fair, here – when you’re dealing with hi-larious gag (in several senses of the word) sodas, do you really want to have to tackle a full-sized can of the stuff?
Right off the bat, I was a little confused by the theme of Buried Pomegranate. Okay, so there’s a vampire on the can, looking sufficiently evil and Halloweeny, minus those purple-colored freckles that he should probably get checked out by a dermatologist specializing in undead skin conditions. I’m having a hard time connecting the name with the face, however. I mean, I guess vampires can be buried, but most of the vampires I know keep their coffins above ground. It seems it would be terribly inconvenient to have to re-bury yourself every sunrise and claw your way out once night fell. Just buy a castle with a fucking basement, already.
Our little widow-peaked friend has blood dripping off his fangs, suggesting he had just finished feasting on a comely virgin’s ivory neck before posing for his close-up. Wouldn’t “Bloody Pomegranate” have been a more appropriate moniker? I was down with the choice of pomegranate (after my Proletariat rage subsided) because my singular encounter with pomegranate juice taught me that it is a deep, dark red, thick and sticky. Just like blood! Where were you when I was all goffy in high school, pomegranate juice? Having the Kool-Aid man stare me down while I drank cherry-flavored soft drink mix from a plastic goblet really ruined the mood. Now could be my chance to relive those salad days, and with a REAL LIFE VAMPIRE hanging out with me, too boot!
What the fuck, Jones Soda? That’s not an awesome fake blood drink, that’s the color my bedspread was until I was ten years old. That’s the color my grandma uses to paint the roofs of the decorative birdhouses she makes. That’s the color of Suave Strawberry Shampoo.
That is NOT the color of totally awesome Halloween vampire victim blood. How fucking hard would it have been to add a little extra Red 40? I feel like I’m drinking perfume.
Of course, I think I’m confusing my own awesome idea of Bloody Pomegranate with the actual, less logical Buried Pomegranate. Since I’m still not exactly sure what that means, I can’t really make a correlation between appearance and name. I guess you’ve won this round, Jones Soda. Good for you. Purple freckles.
Adding insult to injury, Buried Pomegranate smells like a Yankee Candle Company candle. Of course, what am I asking for here, a soda that smells like pennies? Pig’s blood on the ingredient list? I’m getting a little carried away, here. I need to turn off the Depeche Mode and calm down. Honestly, it actually smells good. A really strong, sweet berry smell that, okay I’ll admit it, I wouldn’t mind having as a candle scent in my house. The taste is pretty much the same, more like one of those berry mixes with strawberries and blueberries, with a little pomegranate thrown in. The sweetness is a little overpowering, but I think it works with the berry flavor. Real pomegranate juice is actually quite tart, and there’s just a hint of that here, which seems to compliment the carbonation. If you gave this to me in a blind taste test, I’d probably guess that it was a strawberry soda mixed with something that I couldn’t quite place. Then I’d probably tell you that I’m not a professional goddamn taste tester, so get off my back already. I can’t handle all this pressure.
Jones Soda Buried Pomegranate’s can delivers on the Halloween spirit. I feel like I’ve made a new friend in this little evil bloodsucker. I’ve named him Barney. He’s going to sleep in my bed every night from now until Halloween. I’ll even drive him to the dermatologist. I’m such a good friend.
The soda, a little less spooky, but tasty nonetheless. I could have chosen Candy Corn, which is obviously more Halloweeny, but I’ve tried it before and I really don’t feel like I need to try it again. Screw you guys. Besides, The Impulsive Buy has my back.
I know a lot of people don’t like the “odd” fruity-flavored sodas like strawberry or grape, and those people probably wouldn’t like Buried Pomegranate. But if you’ve ever dontcha wanta Fanta, you might like this soda. Just don’t go into it having never tried pomegranates and think you’re getting a true experience. Of all of Jones Soda’s crazy flavors, this is one of the only ones I’ve actually thought could be a real soda flavor and not just a novelty.
- Score: 2.5 out of 5 bloody, raw hamburgers
- Price: $1.99
- Size: 4 8 ounce cans
- Purchased at: Target – available exclusively here
- Nutritional Quirks: No pig’s blood. 🙁