Happy Valentine’s Day! Nothing says “I love you” like frosted toaster pastries.
Conversely, nothing says “I want to fatten you up so you lose all of your self-esteem and never leave me” like frosted toaster pastries.
Okay, so these Limited Edition Pop-Tarts Frosted Red Velvet aren’t technically for Valentine’s Day, but they might as well be. They came out about a month ago. They are, as the box screams, limited edition. And they are red and white.
In fact, why didn’t Kellogg’s market these as Valentine’s Day Pop-Tarts? Why isn’t their little toaster mascot wearing a diaper and holding a bow and arrow on the front of the box? Like many people on Valentine’s Day, I feel disappointed. By Pop-Tarts.
While I’m disappointed by the missed opportunity for a holiday tie-in, I wasn’t disappointed by the appearance of Red Velvet Pop-Tarts. They were looking to emulate a red velvet cupcake, which is the most obvious sentence ever since there’s a picture of a red velvet cupcake on the freakin’ box, but they did do a pretty darn good job of it. Bright white frosting, fun red sprinkles, and a pastry shell that is red as red can be.
While it’s not feasible to make a Pop-Tart to look exactly like a moist cupcake, the back of Red Velvet Pop-Tarts do a great job of looking like a brick, which I consider a plus. If you’ve ever dreamed of making an edible Fire Station, now is your time.
Am I the only person who has never noticed there’s punny little comments on the foil packages of Pop-Tarts, a la Taco Bell sauce packets? One I noticed was “I have a funny filling about this.”
Funny filling, indeed. Yeah, I’m making a terrible joke about exactly what you think I’m making a terrible joke about. Junk Food Betty is the New Yorker of food review sites.
Pop-Tarts describes their Red Velvet offering as “sweet cream-cheese-flavored filling enveloped by a red velvety crust and topped with vanilla icing and sprinkles. Toast it for a delicious treat your taste buds won’t soon forget.”
Unfortunately, I have to disagree with that last statement. My taste buds found these Pop-Tarts regrettably forgettable. I toasted them, which always makes Pop-Tarts better, but I couldn’t find any red velvet flavor in the pastry shell.
I was really looking forward to the cream-cheese-flavored filling, but what I got instead was a standard vanilla filling full of sugary sweetness. There was a tiny hint of cream cheese flavor, but I really had to concentrate to taste it. Mostly, I just tasted sweet pastry and sweet, gooey vanilla filling.
The frosting and sprinkles on top added a nice crunch to contrast the filling, but again, they added no red velvet aspect to these toaster pastries.
I wanted to like Limited Edition Pop-Tarts Frosted Red Velvet. As I mentioned, I was especially looking forward to the cream cheese filling. Cream cheese icing is the best, and I thought that this taste would really elevate these Pop-Tarts to the top of my Pop-Tarts flavor list, which is a real thing that I keep in my mind.
What I got instead was a perfectly generic Pop-Tart. Sweet frosting, sweet filling, pastry crust…Red Velvet Pop-Tarts nailed all of this, but the fact of the matter is that they’re supposed to taste like red velvet, and they do nothing of the sort.
Red Velvet Pop-Tarts do look pretty, and despite the lack of marketing as such, make a cute Valentine’s Day treat. But if you’re looking for some red velvet, do yourself a favor and go buy a real red velvet cupcake. Use these Pop-Tarts to make that edible Fire Station.
Limited Edition Pop-Tarts Frosted Red Velvet
- Score: 2.5 out of 5 diaper-wearing toasters (or lack thereof)
- Price: $1.99
- Size: Box of 8 toaster pastries
- Purchased at: Target
- Nutritional Quirks: With the amount of food coloring that must have been added to these Pop-Tarts, I won’t be alarmed thinking I have bleeding intestines after my next trip to the bathroom. Again, the New Yorker of food blogs, ladies and gentlemen.